Outreach and Engagement
Primavera Parfum is not just about business…
We have been actively involved in the broader community for many years. We participate in charity and engage with the local sporting community. For a number of years our partner charity is Hutnik Foundation 1957, collecting funds for their youth sports programs.
We have been proudly supporting Hutnik Warsaw Sports Club since 2010 as their main sponsor. The club is growing dynamically every year, achieving sports successes. We invite you to have a closer look at www.hutnikwarszawa.pl.
Jarosław Karasek's father opens a craft workshop - locksmithing.
After his graduation Jarosław Karasek opens a company with his father - the beginning of the production of metal components for cosmetics producers (for many years most manufacturers of colored cosmetics supplied themselves with metal components).
Opening of a factory producing cosmetics packaging.
The beginning of wholesale and distribution of cosmetics, import from France.
Establishment of the company Chemia Gospodarcza Kosmetyki Maciej Purchała and the perfumery "Oleńka" in Bielany district and Międzylesie.
Beginning of distribution of Arcancil brand and distribution of selective Sanofi Beaute brands - Van Cleef & Arpels, Oscar de la Renta, Stendhal, Roger & Gallet.
Jarosław Karasek joins the international project entitled Ina Trading (an international holding company with companies in all Eastern European countries, including Russia and Ukraine, as well as the Persian Gulf basin, India to Nepal and Afghanistan inclusive). Jarosław manages the Polish market and is also responsible for the Ukrainian and Russian market in the area of supply. The holding deals in the distribution of luxury goods, cosmetics and accessories. The distribution of perfumes in Poland is Christian Dior, Boucheron, Azzaro, Decleor, Mavala, etc. The company is growing dynamically and in 1995-98 the share in the market of luxury cosmetics sales reaches 12-15%. In the field of logistics, the company is introducing standards that cosmetics distributors find difficult to comply with today, based on the principle: order today - shipping today. The company breaks with the tradition of promoting new fragrances, luxury products in the lobby of hotels and restaurants for the purpose of using places related to culture and sport for this purpose: Dolce Vita - Warsaw's Zachęta, Pour Homme - golf course in Rajszew, Jaipur by Boucheron – The Royal Bath in Warsaw.
Establishment of PPHU Primavera Mirosława Purchała and Primavera Sp. z o.o., dealing in international and later also domestic wholesale trade in cosmetics.
As part of the Ina Trading group, the creation of perfumery networks begins which adopt the international Ina Center logo (until 2000 a network of 20 perfumeries).
Jarosław Karasek leaves the structure of Ina Trading. His wife is still engaged in the wholesale of cosmetics.
Establishment of Tagomago.pl online perfumery. The beginning of wholesale of luxury cosmetics.
Closer cooperation with Maciej Purchała's company.
Joining forces of the Purchała's and Karasek's family - creation of Primavera Perfum Sp. z o.o. which is transformed in 2017 into Primavera Parfum Sp. z o.o. Limited partnership.