In the Primavera Parfum Capital Group, we believe that thanks to our values we can achieve more. They inspire us to act better, give meaning to our daily work and make us a team of people with similar beliefs, perfectly understanding each other in a dynamic professional environment.

The strategy of our company is built on the following values/foundations:

The truth - is an absolutely superior value that accompanies us at every step and in every aspect and manifestation of our business activity. In everything we do, we strive to discover the truth. We are honest and honest with ourselves as well as with our business partners and contractors.

Scientific approach - we believe in numbers and a scientific, methodical approach to all issues related to the activities of our Capital Group. Thanks to this approach, we systematically increase the market value and credibility of Primavera Parfum in the eyes of our customers and business partners. Our commitment to learning is reflected in our everyday decisions and beliefs. We rely on hard data which is one of the key factors of our development. We observe the market, reach for reliable scientific sources supported by specialized press and professional opinion of experts and colleagues from other companies and market organizations.

Openness - we believe that openness is a ready recipe for market success. We do not close ourselves to any changes or ideas. We willingly listen to the suggestions and hints of others, absorbing what is most important and valuable from the market. Only this way we are able to anticipate or even create new trends on the market. We are not afraid to accept criticism and question theoretically proven and reliable solutions. We make mistakes but we always learn from them, thanks to which we constantly develop and strive for perfection in everyday work. After all, only the one who does nothing is not wrong.

Balance - we attach great importance to the so-called work balance. Employees are the greatest capital of our company, and their health and psychological comfort are our concern, because they affect the efficiency of work and the interpersonal relations created in our Group. We make every effort to ensure that they maintain the right balance between private and professional life, which improves their attitude and approach to everyday duties performed in the company.

Flexibility - we operate in a dynamic and rapidly changing business environment, therefore the ability to quickly and effectively adapt to new market conditions is one of the foundations of our activity. We follow the market and, if necessary, react, taking advantage of business opportunities that arise. Our development strategy is flexible and constantly adapted to the changing business landscape.

Efficiency - in our daily work, we are focused on success, i.e. the effectiveness of our actions. We focus on effective performance of work, and its continuous evaluation aimed at introducing possible improvements and innovations is aimed at constantly improving its quality. This is how we understand effectiveness.

Conciseness - we know that in the modern world time is the most valuable currency. In everything we do, we are guided by the principle of efficiency. We focus on performing specific tasks, where the methods of their implementation must be clearly defined and specified. We try to express our thoughts in a way that is clear and understandable for everyone, and issuing official orders and discussions do not stray from the main tracks to side threads and irrelevant issues. All this is done with full respect for other people - their knowledge, position and scope of competence. The principle of assertiveness accompanies us practically at every step within the structures of our company.







Jarosław Karasek's father opens a craft workshop - locksmithing.


After his graduation Jarosław Karasek opens a company with his father - the beginning of the production of metal components for cosmetics producers (for many years most manufacturers of colored cosmetics supplied themselves with metal components).


Opening of a factory producing cosmetics packaging.


The beginning of wholesale and distribution of cosmetics, import from France.

Establishment of the company Chemia Gospodarcza Kosmetyki Maciej Purchała and the perfumery "Oleńka" in Bielany district and Międzylesie.


Beginning of distribution of Arcancil brand and distribution of selective Sanofi Beaute brands - Van Cleef & Arpels, Oscar de la Renta, Stendhal, Roger & Gallet.


Jarosław Karasek joins the international project entitled Ina Trading (an international holding company with companies in all Eastern European countries, including Russia and Ukraine, as well as the Persian Gulf basin, India to Nepal and Afghanistan inclusive). Jarosław manages the Polish market and is also responsible for the Ukrainian and Russian market in the area of supply. The holding deals in the distribution of luxury goods, cosmetics and accessories. The distribution of perfumes in Poland is Christian Dior, Boucheron, Azzaro, Decleor, Mavala, etc. The company is growing dynamically and in 1995-98 the share in the market of luxury cosmetics sales reaches 12-15%. In the field of logistics, the company is introducing standards that cosmetics distributors find difficult to comply with today, based on the principle: order today - shipping today. The company breaks with the tradition of promoting new fragrances, luxury products in the lobby of hotels and restaurants for the purpose of using places related to culture and sport for this purpose: Dolce Vita - Warsaw's Zachęta, Pour Homme - golf course in Rajszew, Jaipur by Boucheron – The Royal Bath in Warsaw.


Establishment of PPHU Primavera Mirosława Purchała and Primavera Sp. z o.o., dealing in international and later also domestic wholesale trade in cosmetics.

As part of the Ina Trading group, the creation of perfumery networks begins which adopt the international Ina Center logo (until 2000 a network of 20 perfumeries).


Jarosław Karasek leaves the structure of Ina Trading. His wife is still engaged in the wholesale of cosmetics.


Establishment of Tagomago.pl online perfumery. The beginning of wholesale of luxury cosmetics.


Closer cooperation with Maciej Purchała's company.


Joining forces of the Purchała's and Karasek's family - creation of Primavera Perfum Sp. z o.o. which is transformed in 2017 into Primavera Parfum Sp. z o.o. Limited partnership.


Moving to a new office and warehouse on Matuszewska Street.


Starting cooperation with the best Chinese e-commerce platforms, including Tmall, JD.com, VIP.com, Little Red Book and Kaola.


Implementation of new software that gives the greatest potential for future Primavera Parfum growth.

Moving the warehouse to the modern logistics center Panattoni Park Warsaw North II near Radzymin.

The administrative part of the company has been moved to the office building called "My Place B2" in Warsaw.