Primavera Parfum is your partner to grow and accelerate beauty brands in Poland. We focus on a multichannel sales and distribution approach with ecommerce at the foundation, complimented by offline experiences in our stores. The Group has unique capabilities to offer its customers a wide range of routes to market in the beauty category, which allowing our partners to scale their businesses by reaching potential customers faster and in a unified approach.

By covering almost all available sales online channels in Poland, Primavera can offer competitive rates - the group's distribution margin starts at 15% varying according to product size and dimensions. By comparison, large retail chains usually operate on a minimum distribution margin of 50%. 

With our own ecommerce retail and offline stores, we can offer a data driven approach that comes from direct connection to the end used. Understanding the customer allows us to appropriately target the offering and digital marketing to grow the brand. 

Our partners include Reckitt Benckiser as their official ecommerce partner in Poland and Kiko Milano as their omnichannel official distributor in Poland.

Primavera offers:
- favourable terms of trade and cooperation,
- supply and price control across channels,
- multi-channel sales (Allegro, Ceneo, Google, Amazon and other online stores),
- transparent reports to monitor sales,
- specialists in every field of beauty, with your own dedicated Account Managers,
- speed of operation (for the Asian market it is only 2 weeks).

Semi-dropshipping services

Dropshipping services

Order 4 Order services

Brand Stores

Cross Border

Own Online Stores







Jarosław Karasek's father opens a craft workshop - locksmithing.


After his graduation Jarosław Karasek opens a company with his father - the beginning of the production of metal components for cosmetics producers (for many years most manufacturers of colored cosmetics supplied themselves with metal components).


Opening of a factory producing cosmetics packaging.


The beginning of wholesale and distribution of cosmetics, import from France.

Establishment of the company Chemia Gospodarcza Kosmetyki Maciej Purchała and the perfumery "Oleńka" in Bielany district and Międzylesie.


Beginning of distribution of Arcancil brand and distribution of selective Sanofi Beaute brands - Van Cleef & Arpels, Oscar de la Renta, Stendhal, Roger & Gallet.


Jarosław Karasek joins the international project entitled Ina Trading (an international holding company with companies in all Eastern European countries, including Russia and Ukraine, as well as the Persian Gulf basin, India to Nepal and Afghanistan inclusive). Jarosław manages the Polish market and is also responsible for the Ukrainian and Russian market in the area of supply. The holding deals in the distribution of luxury goods, cosmetics and accessories. The distribution of perfumes in Poland is Christian Dior, Boucheron, Azzaro, Decleor, Mavala, etc. The company is growing dynamically and in 1995-98 the share in the market of luxury cosmetics sales reaches 12-15%. In the field of logistics, the company is introducing standards that cosmetics distributors find difficult to comply with today, based on the principle: order today - shipping today. The company breaks with the tradition of promoting new fragrances, luxury products in the lobby of hotels and restaurants for the purpose of using places related to culture and sport for this purpose: Dolce Vita - Warsaw's Zachęta, Pour Homme - golf course in Rajszew, Jaipur by Boucheron – The Royal Bath in Warsaw.


Establishment of PPHU Primavera Mirosława Purchała and Primavera Sp. z o.o., dealing in international and later also domestic wholesale trade in cosmetics.

As part of the Ina Trading group, the creation of perfumery networks begins which adopt the international Ina Center logo (until 2000 a network of 20 perfumeries).


Jarosław Karasek leaves the structure of Ina Trading. His wife is still engaged in the wholesale of cosmetics.


Establishment of online perfumery. The beginning of wholesale of luxury cosmetics.


Closer cooperation with Maciej Purchała's company.


Joining forces of the Purchała's and Karasek's family - creation of Primavera Perfum Sp. z o.o. which is transformed in 2017 into Primavera Parfum Sp. z o.o. Limited partnership.


Moving to a new office and warehouse on Matuszewska Street.


Starting cooperation with the best Chinese e-commerce platforms, including Tmall,,, Little Red Book and Kaola.


Implementation of new software that gives the greatest potential for future Primavera Parfum growth.

Moving the warehouse to the modern logistics center Panattoni Park Warsaw North II near Radzymin.

The administrative part of the company has been moved to the office building called "My Place B2" in Warsaw.