EU projects
Primavera Parfum has been supporting the development of new business solutions and technologies for several years and actively participates in EU Programs offering support in this area. As part of the Connect Poland Prize Program, Primavera Parfum is a Business Partner in the Lublin Science and Technology Park and in Hugetech in Rzeszów which are the operators of this program. We actively participate in meetings and panels, helping to*start-ups for cooperation. The program is intended for foreigners who want to open a business in Poland and have an idea for an innovative product. The role of Primavera is substantive support and assistance in the pilot implementation of a given technology or product in its environment, as well as at a later stage of commercialization. We have recruited several originators with innovative products to improve administration, e-commerce and trade.
We are actively looking for cooperation with investment funds. We support start-ups and help them obtain additional funding, e.g. for research and development.
History
1958
Jarosław Karasek's father opens a craft workshop - locksmithing.
1981
After his graduation Jarosław Karasek opens a company with his father - the beginning of the production of metal components for cosmetics producers (for many years most manufacturers of colored cosmetics supplied themselves with metal components).
1986
Opening of a factory producing cosmetics packaging.
1991
The beginning of wholesale and distribution of cosmetics, import from France.
Establishment of the company Chemia Gospodarcza Kosmetyki Maciej Purchała and the perfumery "Oleńka" in Bielany district and Międzylesie.
1992
Beginning of distribution of Arcancil brand and distribution of selective Sanofi Beaute brands - Van Cleef & Arpels, Oscar de la Renta, Stendhal, Roger & Gallet.
1994
Jarosław Karasek joins the international project entitled Ina Trading (an international holding company with companies in all Eastern European countries, including Russia and Ukraine, as well as the Persian Gulf basin, India to Nepal and Afghanistan inclusive). Jarosław manages the Polish market and is also responsible for the Ukrainian and Russian market in the area of supply. The holding deals in the distribution of luxury goods, cosmetics and accessories. The distribution of perfumes in Poland is Christian Dior, Boucheron, Azzaro, Decleor, Mavala, etc. The company is growing dynamically and in 1995-98 the share in the market of luxury cosmetics sales reaches 12-15%. In the field of logistics, the company is introducing standards that cosmetics distributors find difficult to comply with today, based on the principle: order today - shipping today. The company breaks with the tradition of promoting new fragrances, luxury products in the lobby of hotels and restaurants for the purpose of using places related to culture and sport for this purpose: Dolce Vita - Warsaw's Zachęta, Pour Homme - golf course in Rajszew, Jaipur by Boucheron – The Royal Bath in Warsaw.
1996/97
Establishment of PPHU Primavera Mirosława Purchała and Primavera Sp. z o.o., dealing in international and later also domestic wholesale trade in cosmetics.
As part of the Ina Trading group, the creation of perfumery networks begins which adopt the international Ina Center logo (until 2000 a network of 20 perfumeries).
2001
Jarosław Karasek leaves the structure of Ina Trading. His wife is still engaged in the wholesale of cosmetics.
2006
Establishment of Tagomago.pl online perfumery. The beginning of wholesale of luxury cosmetics.
2012
Closer cooperation with Maciej Purchała's company.
2013
Joining forces of the Purchała's and Karasek's family - creation of Primavera Perfum Sp. z o.o. which is transformed in 2017 into Primavera Parfum Sp. z o.o. Limited partnership.
2017
Moving to a new office and warehouse on Matuszewska Street.
2019
Starting cooperation with the best Chinese e-commerce platforms, including Tmall, JD.com, VIP.com, Little Red Book and Kaola.
2022
Implementation of new software that gives the greatest potential for future Primavera Parfum growth.
Moving the warehouse to the modern logistics center Panattoni Park Warsaw North II near Radzymin.
The administrative part of the company has been moved to the office building called "My Place B2" in Warsaw.